PR 2.0

2019.03.22
Event

In a world dominated by new technology, social media and different communication tools, the way in which brands communicate with its customers, stakeholders and the public has dramatically changed. The brand voice is often overshadowed by the consumer’s voice, reporters are constantly trying to beat the clock (and the consumer) to be the first, and news travels at the speed of light crossing borders and regions. While some best practices of public relations and corporate communications remain fundamental principles in our business, we need to embrace change and new ways of brand storytelling. In this lecture, we will explore: 1.What is public relations and how has it changed； 2.What makes news； 3.Public relations’ role in the marketing funnel； 4.The art of storytelling； 5.Case sharing； The topics and examples covered will be from an international perspective.

Speaker:

Mr. Kevin On

Global Marketing & Communication Director DJI

Kevin has been with DJI for 3.5 years and has held different positions within the company. Between 2015 to 2018, he led DJI’s external communication efforts covering product, corporate and in-market developments. More recently, Kevin has shifted his focus to support the Policy team and business development in Asia-Pacific, one of the fastest growing regions for DJI. Kevin works closely with different business units within the organization and is very knowledgeable regarding the company’s business strategy, product portfolio, trends and developments in the UAV industry.

Prior to joining DJI, Kevin was with Ogilvy and Mather for close to a decade. During his tenure there, he took on multiple positions including Technology Consultant for clients including Dell, Intel, Nokia, Siemens, Alcatel, served as the Digital Strategist for the Hong Kong PR office and led the business development for the Travel, Tourism & Entertainment Practice.

Kevin is an active member and speaker in the Hong Kong public relations andmarketing community. He is currently an Advisor to Hong Kong Trade Development Council's Electronics/Electrical Appliances Industries Committee andpreviously served as an Honorary Advisor to the Advertising, Marketing andCommunications Faculty at the Chinese University of Hong Kong.

He holds a Bachelor of Commerce degree from the University of Toronto, Canada.

Time:

3pm-5pm, March 26, Tuesday

Venue:

Governing Board Meeting Room, Dao Yuan Building

Language:

English