【Media Talent Workshop】Social Media Marketing in Food

       Viewing food recommendations on WeChat posts with an empty stomach might be one of the most maddening experiences we daily encounter, with nothing to do but swallowing the tears forced by exigent hunger.

        Such posts are often highly alluring, combining vivid textual descriptions with mouth-watering graphics. The ingenious photos give full play to our imagination and enable one to smell  the aroma with one’s eyes. But have you ever wondered how such amazing food blogs were produced?

        The upcoming Media Talent Workshop organized by CPRO presents an excellent opportunity to satisfy your curiosity. Mr.  Dong Xiang, co-founder of “LemonSay”, a leading gourmet social media platform in Shenzhen, shall bring us the story behind running first-rate food blogs.

        You are warmly welcome to meet face-to-face with the senior new media practitioners at E206, Administration Building of CUHK-Shenzhen on April 26th to learn about new media for food and the new marketing pattern of the catering industry!

Topic: Social Media Marketing in Food

Speaker: Xiang Dong, Co-founder of LemonSay
 

Date: Friday, April 26

Time: 16:00-17:30

Venue: E206, Administration Building

Language: Chinese
 

        Topic: Social Media Marketing in Food

        Empower restaurants, give good food a freer space. Help restaurants reach more online users. Turn empty restaurants into full houses. How to write appealing food posts with over 100K page views?

        Essentials

        2 keywords for social media marketing; 7-word principles for effective communication; 3-dimensional writing scheme for new media; 6-word secret of fabulous food shots

        Speaker Profile:

        Mr. Xiang Dong is the co-founder of LemonSay, and one of the best local event planners in the field of social media marketing in food. With an independent and distinctive marketing mindset, Mr.Xiang owns the ability to create food posts that draw in his readers.

       LemonSay, initially a food-oriented Sina Weibo account independently created by Xiang Dong in 2010, evolved into a beacon of food and one of the earliest and most famous food blogs in Shenzhen after three years of operation, impacting a great number of followers. In 2013, Xiang Dong created an Official Account for LemonSay on WeChat, and quickly turned it into the best of its kind through helping various catering brands, including Tan Yu, No. 8 Aquatic, Lacasa Pizza, HEYTEA, BAESEN and NAYUKI to make their foray in Shenzhen. In 2017, the co-founder established the Guangzhou branch with the WeChat Official Account and Xiaohongshu (also known as RED; a social media and e-commerce platform). LemonSay soon made a name in RED as one of the hottest food blogs in Guangzhou.

        About LemonSay:

        LemonSay, founded in 2010, is one of the most well-known companies in Shenzhen, boasting new ways of social media marketing for the catering industry and the most authentic food fans. In the past 10 years, LemonSay has served over 5,000 restaurants in Shenzhen, Guangzhou and Hong Kong, producing more than 10 million words and 3 million photo shots in its accounts. LemonSay's social media matrix covers various WeChat gourmet official accounts such as LemonSay, Delicious Unlimited Company, Chessy Gourmet Diary, etc., as well as RED accounts including LemonSay, LemonSay(Guangzhou), Delicious Unlimited Company and Three Rice Balls.

       QR code to register for teachers and students: