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Developing the Golf Industry in the China Context: My Experience as Golf Manager at Nicklaus Club in Beijing

  • 2019.11.06 11:06:25
  • Event
Since the mid-1990s, China's golf industry has developed rapidly. To support this development, golf experts from all over the world have been working in China. Among them, Patrick Quernemoen has played a particularly important role. As Beijing Nicklaus Club's General Manager, he was in charge of supervising every aspect of one of the most famous China’s golf courses from operation, to marketing and finance. In his talk, he will explain some of the challenges the nascent industry and himself have overcome, and how China's golf industry is becoming mature”.

Topic:              Developing the Golf Industry in the China Context: My Experience as Golf Manager at Nicklaus Club in Beijing

Time& Date:  19:30-21:30, November 7th, 2019

Venue:            102 Chengdao Building

Speaker:         Patrick Quernemoen

Host:               Dr. BOUCHER Aurelien [CUHK(SZ)]

Language:      English

Abstract:

Since the mid-1990s, China's golf industry has developed rapidly. To support this development, golf experts from all over the world have been working in China. Among them, Patrick Quernemoen has played a particularly important role. As Beijing Nicklaus Club's General Manager, he was in charge of supervising every aspect of one of the most famous China’s golf courses from operation, to marketing and finance. In his talk, he will explain some of the challenges the nascent industry and himself have overcome, and how China's golf industry is becoming mature”.

Speaker:

Patrick Quernemoen is the CEO of the PGA Golf Academy in China whose headquarters are located in Shenzhen. He has been working in the Chinese golf industry for 13 years. From 2011 to 2015 he held the General Manager position at the Nicklaus Golf Club in Beijing. At the Nicklaus Golf Club he launched and managed the world's most successful membership sales campaign for a private club, which had over 40 million USD in total membership sales between 2011-2014.

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