Mobile Advertising: Methods, Systems and Evidences from Large-Scale Randomized Field Experiments

Speaker: Dr. Siyuan Liu (Pennsylvania State University)

Topic:	Mobile Advertising: Methods, Systems and Evidences from Large-Scale Randomized Field Experiments
Time&Date:	12:00pm-13:30pm, 2018/7/17
Venue:	Room A619, Teaching A
Speaker:	Dr. Siyuan Liu (Pennsylvania State University)
Abstract:	Rapid improvements in the precision of mobile technologies make it possible for advertisers to go beyond using the real-time static location and contextual information about consumers. In this talk, I will cover a set of new mobile advertising methods and strategies that leverage the full information on consumers’ offline movement trajectories from different mobility dimensions. This work can be viewed as a first step to study the digitization of individual offline behavior and how it can be linked to a better understanding individual preferences and decision-making.