Mobile Advertising: Methods, Systems and Evidences from Large-Scale Randomized Field Experiments
Speaker: Dr. Siyuan Liu (Pennsylvania State University)
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Topic: |
Mobile Advertising: Methods, Systems and Evidences from Large-Scale Randomized Field Experiments
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Time&Date: |
12:00pm-13:30pm, 2018/7/17 |
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Venue: |
Room A619, Teaching A |
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Speaker: |
Dr. Siyuan Liu (Pennsylvania State University)
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| Abstract: |
Rapid improvements in the precision of mobile technologies make it possible for advertisers to go beyond using the real-time static location and contextual information about consumers. In this talk, I will cover a set of new mobile advertising methods and strategies that leverage the full information on consumers’ offline movement trajectories from different mobility dimensions. This work can be viewed as a first step to study the digitization of individual offline behavior and how it can be linked to a better understanding individual preferences and decision-making.
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